Jimmy Craig Affiliate Page

First Technique: Article Marketing

Most business experts agree that marketing is everything. This expertise comes first in every business venture. “Marketing” blends and integrates all the functions of the business together, and presents them to customers in the form of advertising, promotions, and other marketing activities. This is why most online businesses or websites consider marketing seriously. The importance of marketing lies in its ability to bring the business to the market – where customers dwell and opportunities thrive. In the case of websites, if I want to have my site linked to thousands of other sites in the internet, also known as backlinks or backlinking, then I can consider article marketing as my first option in improving my Internet success.

Apparently, the benefits of article marketing are endless, probably because countless possibilities could impact my efforts. The real plus here is that these things are certain and fundamental. What’s so great about article marketing? It’s just the easiest and fastest way to promote my site. Not to mention, not only is it easy and fast, it’s free of charge. Contrary to the typical marketing strategy in the corporate world, where hundreds of thousands of dollars are spent every day on marketing, article marketing, which means my Internet success, is free. Later on, we will run through some of the basics in article marketing.

Another benefit article marketing gives me is instant exposure. Ever heard of stories where a song or a book gets that instant success overnight? This also happens with article marketing. It gives me direct and instant exposure, full stop. Another proven benefit of article marketing is 100% efficiency. This technique is sure to win if used as a strategy. Then of course since it is marketing, once the effort is done and the seeds have been sowed in the field, all I have to do is watch my website get promoted passively! This means that every day my site is promoted, more and more customers will link to me, and more visitors will be attracted to my site, and this will go on and on and on.

So how will I do it? Let’s get our hands dirty now as I show you the basics of article marketing. Here we go…

1. First, we need to make an article or a review about our brand, in our case here – our website – what we are selling or what we are pushing. For example, if our site is about guitars, we may decide to make an article about guitars.



2. Then, we post it to popular article directories in the internet. One of or maybe the top directory we have today is www.ezinearticles.com. We will post our new article it there and have it published. Ezine Articles hosts thousands of articles, and these are categorized in many different sections. Check out their site for further reference. If we are not happy with ezinearticles.com or another directory, there must be hundreds on the Internet – we can just G**gle “article directory” and come up with a huge list.
3. Then here is the one last thing we shouldn’t overlook – we will attach our website’s URI at the end of our article post, i.e. www.mydomainname.com or whatever site we are looking to get traffic for. We might also want to attach “for more resources or for further reference, please visit my site at www.mydomainname.com” or “Click here to learn guitar chords” as the anchor text of the link.

Here’s a good example I found at ezinearticles.com:

When we do all this, visitors can follow us to our website (which is our main goal by the way ). There also are other article directories out there – not just this one. These site directories are at the top of the heap, at least today: EzineArticles.com, SearchWarp.com, and GoArticles.com. We can put these sites at the top of our priority lists and cover the majority of the directories in terms of traffic with just three entries. Since article marketing is limitless, other web masters can place our content on their site(s), but they are not allowed to modify the article – INCLUDING our author box with our site reference. Talk about passive marketing! Can you think of a better way for me to improve my Internet success? The other guys just do all the publicity for me!

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